Short description of X-Cart PriceRunner Data Feed 8.4.5: X-Cart module, which would help you export easy your products into PriceRunner.com - one of the best Pay-Per-Click service. The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products. PriceRunner uses a combination of screen scraping retailers' websites and files supplied by the retailers themselves.